This project was made in collaboration with Elamar Raphael
MONO
Object development and design, naming and brand identity for MONO. In the past we used to go out into the open air, play and walk in nature which allowed us to stop the continuous activity of our busy day and concentrate on ourselves. Today, between social media and our daily tasks It’s nearly impossible to find that balance and the time to take a moment to ourselves. The increasing difficulty produces a mental and emotional load at intensities we have not encountered before. It is difficult today to find a moment of silence, where we can stop, disconnect from the screen and concentrate with ourselves. Inspired by the soothing act of pulling the nostalgic Jumping Jack toy we had in our rooms as children, we have created MONO. A handmade, natural shaped wooden object that offers each house member a chance to pause their busy day, take an off-screen moment and connect with yourself. The shapes, colors and materials were taken from nature as a source of inspiration for a peaceful, calm and uninterrupted place.
Physical Product development Course, Shenkar college, fourth year / 2021